Cryptocurrency investment firm Grayscale is taking the bitcoin versus gold fight to TV, launching a multi-million dollar campaign that promotes bitcoin as a new and improved form of gold. The tongue in cheek advert shows gold bullion being lugged through a bustling city to demonstrate the benefits of bitcoin as digital gold for the digital age. The campaign will run throughout this year on US broadcast and cable networks, as well as social media and streaming services. Read the details on Brave New Coin

Karen Holleran

Karen Holleran Editor @aikarensf Karen is a proud third generation San Franciscan, and has worked in various positions including developer relations, winemaking, freelance writing, and as a teaching assistant for autistic children. She is passionate about disruptive tech, artificial intelligence, cryptocurrencies, and blockchain technology. She is excited at how these technologies can improve the quality of life for people globally. When Karen isn’t busy discovering new things, you can find her enjoying the diversity of the Bay Area, keeping up to date on the latest tech news, or relaxing at home with her beloved rescued cat.

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